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The web site states the following, "New car for sale in jacksonville." We noticed that the web site also said " Used car for sale in jacksonville." It also said " We want to buy your car. Orange Park Chevrolet Dealer Alternative in Jacksonville - Coggin Chevrolet at the Avenues. Welcome to Coggin Chevrolet at the Avenues in Jacksonville, FL. com for details and rebate form, which must be postmarked by 53118. Allow 6 to 8 weeks for delivery of debit card." The header had Coggin Chevrolet at the Avenues as the highest ranking optimized keyword. This keyword is followed by Coggin Chevrolet at the Avenues Jacksonville, Coggin Chevrolet at the Avenues Jacksonville FL, and Chevrolet Jacksonville which isn't as urgent as Coggin Chevrolet at the Avenues. The other words cogginchevrolet.com uses is Orange Park Chevrolet. Lakeside Chevrolet is included and might not be viewed by web crawlers.